As the adage goes, a healthy diet is complete only with the inclusion of fresh fruits in it. Fresh fruits have ample health benefits for people of all age groups. One of the recent researches claims that frequent intake of fresh fruits by diabetes patients contribute to the reduction of cardiovascular risks up to 28%. With the growing awareness, the consumption of fruits by people across the globe is increasing with every passing day. In fact, the market value of the fruit supply which was $246 billion in 2017 is expected to hit $346 billion in 2022. With more investment, the consumers are naturally curious to get to know the whereabouts of the fruits they eat so as to ensure food safety. However, the traditional fruit supply chain denies access to provenance tracking of fruits thereby leaving the question of food safety unanswered.

The blockchain technology finds a massive scope in the fresh produce industry and comes to shatter all the limitations of the conventional fruit supply chain. Its incorporation in the fruit supply chain indeed contributes to a greater good of the industry at large.

Blockchain implementation makes it a cakewalk to track the fruits down to their origin within a second! The fruit supply chain blockchain comes with supreme transparency that the players of the fruit supply network including the growers, distributors, retailers and end customers can weigh the quality of fruits at any given point of time.

The fruit supply chain traceability automatically connects the stakeholders to food safety protocols. The Blockchain-powered sensors keep track of the fruit supply chain data constantly making sure quality management is the top priority at every phase of the fruit supply chain right from the tree to the table thereby boosting the overall efficiency of the subsequent supply network. This way, blockchain builds concrete trust between various players of the fruit supply chain who are in no way familiar with each other.

Blockchain eliminates the pain points in the conventional fruit supply system by leaving no space for the slightest dilemma about the uprightness of fruit supply chain data. It also gives maximum profitability to all the partners of the fruit supply chain by way of curtailing the wastage of fresh produce to the maximum.

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